The Keystone
Services Delivered
branding
messaging
Project Goal
Neff set out to define The Keystone's brand and message to connect with the apartment building's target market – young professionals working in the city. The goal was to communicate that the building is perfectly positioned with easy access to other parts of the city, while also being able to foster a community in its local neighborhood that will grow in the future.
Project Solution
The final logo is a flat abstraction of The Keystone's key feature, its 3-tiered roof. This logo was expanded into a responsive set that will be versatile across a myriad of different use-case situations. To accompany the new logo, a series of patterns was created that can be an asset for any print or digital design.
